Miller Lite brand colors

1.21k

Created at 07/29/2019 07:45

The palette consists of Dark, Semi dark, Light colors. Accent colors #0c223f and #d0202e. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C223F (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 75% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (2 of 4).

HEX codes (sorted): #0C223F, #D0202E, #DDBD86, #FFFFFF

Palette Miller Lite brand colors combines 4 color codes:

HEX: #0c223f, RGB: (12, 34, 63); HEX: #d0202e, RGB: (208, 32, 46); HEX: #ddbd86, RGB: (221, 189, 134)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Midnight Blue, Tint of Crimson, Tint of Burlywood, White

Color scheme was created by colorswall

Color codes in palette

Miller Lite brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c223f	#0c223f	RGB(12, 34, 63)	—	—
#d0202e	#d0202e	RGB(208, 32, 46)	—	—
#ddbd86	#ddbd86	RGB(221, 189, 134)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

1 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#ddbd86	#ffffff	1.79