Illustration logo brand guideline agency colours

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Created at 02/24/2020 13:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbc309 and #05057b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #05057B (darkest) to #FBD978 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #05057B, #4C244C, #6666B6, #B7B6D9, #FBC309, #FBD978

Palette Illustration logo brand guideline agency colours combines 6 color codes:

HEX: #fbc309, RGB: (251, 195, 9); HEX: #fbd978, RGB: (251, 217, 120); HEX: #05057b, RGB: (5, 5, 123)

HEX: #6666b6, RGB: (102, 102, 182); HEX: #b7b6d9, RGB: (183, 182, 217); HEX: #4c244c, RGB: (76, 36, 76)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Tint of Navy, Tint of Slate Blue, Shade of Light Steel Blue, Shade of Purple

Color scheme was created by colorswall

Color codes in palette

Illustration logo brand guideline agency colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbc309	#fbc309	RGB(251, 195, 9)	—	—
#fbd978	#fbd978	RGB(251, 217, 120)	—	—
#05057b	#05057b	RGB(5, 5, 123)	—	—
#6666b6	#6666b6	RGB(102, 102, 182)	—	—
#b7b6d9	#b7b6d9	RGB(183, 182, 217)	—	—
#4c244c	#4c244c	RGB(76, 36, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.