Natural Light brand colors

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Created at 07/29/2019 07:46

The palette consists of Semi dark, Light colors. Accent colors #0093d4 and #ee4037. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0076BB (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 60% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (2 of 5).

HEX codes (sorted): #0076BB, #0093D4, #C1C3C5, #EE4037, #FFFFFF

Palette Natural Light brand colors combines 5 color codes:

HEX: #0076bb, RGB: (0, 118, 187); HEX: #0093d4, RGB: (0, 147, 212); HEX: #ee4037, RGB: (238, 64, 55)

HEX: #c1c3c5, RGB: (193, 195, 197); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Steel Blue, Shade of Dodger Blue, Tint of Red, Tint of Silver, White

Color scheme was created by colorswall

Color codes in palette

Natural Light brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0076bb	#0076bb	RGB(0, 118, 187)	—	—
#0093d4	#0093d4	RGB(0, 147, 212)	—	—
#ee4037	#ee4037	RGB(238, 64, 55)	—	—
#c1c3c5	#c1c3c5	RGB(193, 195, 197)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

5 color pairs have low contrast and need improvement which may impact readability.