Logo design stationery brand print palette

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Created at 02/24/2020 14:01

The palette consists of Light, Dark, Semi dark colors. Accent colors #72b3f0 and #741014. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #741014 (darkest) to #72B3F0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 54% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4C4484, #6460A6, #72B3F0, #741014, #B78FC5, #E43C44

Palette Logo design stationery brand print palette combines 6 color codes:

HEX: #e43c44, RGB: (228, 60, 68); HEX: #72b3f0, RGB: (114, 179, 240); HEX: #741014, RGB: (116, 16, 20)

HEX: #6460a6, RGB: (100, 96, 166); HEX: #b78fc5, RGB: (183, 143, 197); HEX: #4c4484, RGB: (76, 68, 132)

Simplified version of palette colors

Tint of Crimson, Shade of Light Sky Blue, Tint of Maroon, Shade of Slate Blue, Shade of Plum, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo design stationery brand print palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e43c44	#e43c44	RGB(228, 60, 68)	—	—
#72b3f0	#72b3f0	RGB(114, 179, 240)	—	—
#741014	#741014	RGB(116, 16, 20)	—	—
#6460a6	#6460a6	RGB(100, 96, 166)	—	—
#b78fc5	#b78fc5	RGB(183, 143, 197)	—	—
#4c4484	#4c4484	RGB(76, 68, 132)	—	—

6 color pairs have low contrast and need improvement which may impact readability.