Hy-Vee brand colors

The palette consists of Light colors. Accent colors #e2231a and White #ffffff. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #E2231A (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Chromatic content centers on a single hue direction; neutrals/grays reduce contrast between families (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #E2231A, #FFFFFF

Palette Hy-Vee brand colors has combination of 2 codes colors:

HEX: #e2231a, RGB: (226, 35, 26); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Red, White

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Hy-Vee brand colors color codes HEX, RGB information in table

All color pairs meet minimum accessibility contrast standards

--color-1:	#e2231a;
--color-2:	#ffffff;

$color-1:	#e2231a;
$color-2:	#ffffff;

@color-1:	#e2231a;
@color-2:	#ffffff;