Hy-Vee brand colors

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Created at 07/29/2019 08:18

The palette consists of Semi dark, Light colors. Accent colors #e2231a and White #ffffff. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #E2231A (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 2 colors.

Only one color carries a distinct hue; the rest are neutrals or grays.

Overall temperature among swatches leans warm (1 of 2).

HEX codes (sorted): #E2231A, #FFFFFF

Palette Hy-Vee brand colors combines 2 color codes:

HEX: #e2231a, RGB: (226, 35, 26); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Red, White

Color scheme was created by colorswall

Color codes in palette

Hy-Vee brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2231a	#e2231a	RGB(226, 35, 26)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

All color pairs meet minimum accessibility contrast standards

--color-1:	#e2231a;
--color-2:	#ffffff;

$color-1:	#e2231a;
$color-2:	#ffffff;

@color-1:	#e2231a;
@color-2:	#ffffff;