Branding minus logo identity hex colors

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Created at 02/24/2020 16:05

The palette consists of Light, Semi dark, Dark colors. Accent colors #822b01 and #963202. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #FCB494 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #822B01, #943004, #963202, #FC7433, #FCB494

Palette Branding minus logo identity hex colors combines 6 color codes:

HEX: #fc7433, RGB: (252, 116, 51); HEX: #fcb494, RGB: (252, 180, 148); HEX: #822b01, RGB: (130, 43, 1)

HEX: #963202, RGB: (150, 50, 2); HEX: #943004, RGB: (148, 48, 4); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Coral, Tint of Light Salmon, Shade of Saddle Brown, Shade of Saddle Brown, Shade of Saddle Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding minus logo identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc7433	#fc7433	RGB(252, 116, 51)	—	—
#fcb494	#fcb494	RGB(252, 180, 148)	—	—
#822b01	#822b01	RGB(130, 43, 1)	—	—
#963202	#963202	RGB(150, 50, 2)	—	—
#943004	#943004	RGB(148, 48, 4)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.