Brand ui designer landing page uidesign hex colors

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Created at 02/25/2020 10:43

The palette consists of Light, Dark, Semi dark colors. Accent colors #168dfb and #fc7464. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #153652 (darkest) to #A4BED2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #153652, #168DFB, #444C4D, #8C8C4C, #A4BED2, #FC7464

Palette Brand ui designer landing page uidesign hex colors combines 6 color codes:

HEX: #168dfb, RGB: (22, 141, 251); HEX: #fc7464, RGB: (252, 116, 100); HEX: #153652, RGB: (21, 54, 82)

HEX: #8c8c4c, RGB: (140, 140, 76); HEX: #a4bed2, RGB: (164, 190, 210); HEX: #444c4d, RGB: (68, 76, 77)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Salmon, Tint of Midnight Blue, Tint of Olive, Shade of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand ui designer landing page uidesign hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#168dfb	#168dfb	RGB(22, 141, 251)	—	—
#fc7464	#fc7464	RGB(252, 116, 100)	—	—
#153652	#153652	RGB(21, 54, 82)	—	—
#8c8c4c	#8c8c4c	RGB(140, 140, 76)	—	—
#a4bed2	#a4bed2	RGB(164, 190, 210)	—	—
#444c4d	#444c4d	RGB(68, 76, 77)	—	—

7 color pairs have low contrast and need improvement which may impact readability.