Customers getaround dell case study colors palette

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Created at 02/25/2020 12:44

The palette consists of Light, Semi dark, Dark colors. Accent colors #05437a and #3c292a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3C292A (darkest) to #65D9A4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05437A, #33C8A8, #3C292A, #65D9A4, #AB5DA5, #B1C0CC

Palette Customers getaround dell case study colors palette combines 6 color codes:

HEX: #33c8a8, RGB: (51, 200, 168); HEX: #65d9a4, RGB: (101, 217, 164); HEX: #05437a, RGB: (5, 67, 122)

HEX: #ab5da5, RGB: (171, 93, 165); HEX: #b1c0cc, RGB: (177, 192, 204); HEX: #3c292a, RGB: (60, 41, 42)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Medium Aquamarine, Shade of Dark Slate Blue, Shade of Medium Orchid, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Customers getaround dell case study colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#33c8a8	#33c8a8	RGB(51, 200, 168)	—	—
#65d9a4	#65d9a4	RGB(101, 217, 164)	—	—
#05437a	#05437a	RGB(5, 67, 122)	—	—
#ab5da5	#ab5da5	RGB(171, 93, 165)	—	—
#b1c0cc	#b1c0cc	RGB(177, 192, 204)	—	—
#3c292a	#3c292a	RGB(60, 41, 42)	—	—

4 color pairs have low contrast and need improvement which may impact readability.