Created at 02/25/2020 12:44
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Customers getaround dell case study colors palette

  • #33c8a8
  • #65d9a4
  • #05437a
  • #ab5da5
  • #b1c0cc
  • #3c292a
The palette consists of Light, Dark colors. Accent colors #05437a and #3c292a. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #3C292A (darkest) to #B1C0CC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #05437A, #33C8A8, #3C292A, #65D9A4, #AB5DA5, #B1C0CC

Palette Customers getaround dell case study colors palette has combination of 6 codes colors:
HEX: #33c8a8, RGB: (51, 200, 168); HEX: #65d9a4, RGB: (101, 217, 164); HEX: #05437a, RGB: (5, 67, 122)
HEX: #ab5da5, RGB: (171, 93, 165); HEX: #b1c0cc, RGB: (177, 192, 204); HEX: #3c292a, RGB: (60, 41, 42)
Simplified version of palette colors
Tint of mediumaquamarine, Shade of mediumaquamarine, Tint of darkslateblue, Tint of mediumorchid, Tint of lightsteelblue, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Customers getaround dell case study colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#33c8a8 #33c8a8 RGB(51, 200, 168)
#65d9a4 #65d9a4 RGB(101, 217, 164)
#05437a #05437a RGB(5, 67, 122)
#ab5da5 #ab5da5 RGB(171, 93, 165)
#b1c0cc #b1c0cc RGB(177, 192, 204)
#3c292a #3c292a RGB(60, 41, 42)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#33c8a8
#65d9a4
1.2
#33c8a8
#b1c0cc
1.13
#65d9a4
#b1c0cc
1.06
#05437a
#3c292a
1.35

Image palette Customers getaround dell case study colors palette png