Safeway brand colors

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Created at 07/29/2019 13:30

The palette consists of Semi dark, Dark, Light colors. Accent colors #d6232a and White #ffffff. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (2 of 3).

HEX codes (sorted): #000000, #D6232A, #FFFFFF

Palette Safeway brand colors combines 3 color codes:

HEX: #d6232a, RGB: (214, 35, 42); HEX: #000000, RGB: (0, 0, 0); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Crimson, Black, White

Color scheme was created by colorswall

Color codes in palette

Safeway brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d6232a	#d6232a	RGB(214, 35, 42)	—	—
#000000	#000000	RGB(0, 0, 0)	—	Black
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

All color pairs meet minimum accessibility contrast standards