Brand identity blue logo cube colors palette

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Created at 02/25/2020 14:41

The palette consists of Semi dark, Light colors. Accent colors #0444c5 and #0850b4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #384060 (darkest) to #C7D0DA (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0444C5, #0850B4, #384060, #848C8C, #B3CCEC, #C7D0DA

Palette Brand identity blue logo cube colors palette combines 6 color codes:

HEX: #0444c5, RGB: (4, 68, 197); HEX: #b3ccec, RGB: (179, 204, 236); HEX: #0850b4, RGB: (8, 80, 180)

HEX: #848c8c, RGB: (132, 140, 140); HEX: #c7d0da, RGB: (199, 208, 218); HEX: #384060, RGB: (56, 64, 96)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Light Steel Blue, Shade of Royal Blue, Tint of Grey, Shade of Light Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity blue logo cube colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0444c5	#0444c5	RGB(4, 68, 197)	—	—
#b3ccec	#b3ccec	RGB(179, 204, 236)	—	—
#0850b4	#0850b4	RGB(8, 80, 180)	—	—
#848c8c	#848c8c	RGB(132, 140, 140)	—	—
#c7d0da	#c7d0da	RGB(199, 208, 218)	—	Quarzo
#384060	#384060	RGB(56, 64, 96)	—	—

4 color pairs have low contrast and need improvement which may impact readability.