Logo design branding illustrator logomark colors

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Created at 02/26/2020 20:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #04347c and #084d90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C141C (darkest) to #41E9B6 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 54°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04347C, #084D90, #0C141C, #0D7AE5, #0F8964, #41E9B6

Palette Logo design branding illustrator logomark colors combines 6 color codes:

HEX: #0d7ae5, RGB: (13, 122, 229); HEX: #41e9b6, RGB: (65, 233, 182); HEX: #04347c, RGB: (4, 52, 124)

HEX: #084d90, RGB: (8, 77, 144); HEX: #0f8964, RGB: (15, 137, 100); HEX: #0c141c, RGB: (12, 20, 28)

Simplified version of palette colors

Shade of Steel Blue, Shade of Aquamarine, Tint of Midnight Blue, Shade of Dark Slate Blue, Shade of Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo design branding illustrator logomark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0d7ae5	#0d7ae5	RGB(13, 122, 229)	—	—
#41e9b6	#41e9b6	RGB(65, 233, 182)	—	—
#04347c	#04347c	RGB(4, 52, 124)	—	—
#084d90	#084d90	RGB(8, 77, 144)	—	—
#0f8964	#0f8964	RGB(15, 137, 100)	—	—
#0c141c	#0c141c	RGB(12, 20, 28)	—	—

5 color pairs have low contrast and need improvement which may impact readability.