Web digital marketing vector branding palette

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Created at 02/27/2020 19:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #3a98c7 and #e5e088. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1F2262 (darkest) to #E5E088 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1F2262, #3A98C7, #485183, #765C52, #BCC4DC, #E5E088

Palette Web digital marketing vector branding palette combines 6 color codes:

HEX: #3a98c7, RGB: (58, 152, 199); HEX: #e5e088, RGB: (229, 224, 136); HEX: #1f2262, RGB: (31, 34, 98)

HEX: #485183, RGB: (72, 81, 131); HEX: #bcc4dc, RGB: (188, 196, 220); HEX: #765c52, RGB: (118, 92, 82)

Simplified version of palette colors

Tint of Steel Blue, Shade of Khaki, Tint of Midnight Blue, Tint of Dark Slate Blue, Tint of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Web digital marketing vector branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3a98c7	#3a98c7	RGB(58, 152, 199)	—	—
#e5e088	#e5e088	RGB(229, 224, 136)	—	—
#1f2262	#1f2262	RGB(31, 34, 98)	—	—
#485183	#485183	RGB(72, 81, 131)	—	—
#bcc4dc	#bcc4dc	RGB(188, 196, 220)	—	—
#765c52	#765c52	RGB(118, 92, 82)	—	Picador

5 color pairs have low contrast and need improvement which may impact readability.