Pet pets brand identity branding colours

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Created at 02/27/2020 20:01

The palette consists of Light, Semi dark colors. Accent colors #fbe483 and #154454. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #154454 (darkest) to #FBE483 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #154454, #364F43, #908E5C, #A7B3BF, #DFCA7C, #FBE483

Palette Pet pets brand identity branding colours combines 6 color codes:

HEX: #dfca7c, RGB: (223, 202, 124); HEX: #fbe483, RGB: (251, 228, 131); HEX: #154454, RGB: (21, 68, 84)

HEX: #908e5c, RGB: (144, 142, 92); HEX: #a7b3bf, RGB: (167, 179, 191); HEX: #364f43, RGB: (54, 79, 67)

Simplified version of palette colors

Shade of Khaki, Tint of Khaki, Shade of Dark Slate Gray, Tint of Olive, Shade of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Pet pets brand identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dfca7c	#dfca7c	RGB(223, 202, 124)	—	—
#fbe483	#fbe483	RGB(251, 228, 131)	—	—
#154454	#154454	RGB(21, 68, 84)	—	—
#908e5c	#908e5c	RGB(144, 142, 92)	—	—
#a7b3bf	#a7b3bf	RGB(167, 179, 191)	—	—
#364f43	#364f43	RGB(54, 79, 67)	—	—

5 color pairs have low contrast and need improvement which may impact readability.