Created at 02/27/2020 21:39

Cardboard box branded branding palette

The palette consists of Light colors. Accent colors #f06747 and #274b6c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #274B6C (darkest) to #9C8CC4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #274B6C, #3F5173, #61659C, #9C8CC4, #E5C91C, #F06747

Palette Cardboard box branded branding palette has combination of 6 codes colors:

HEX: #e5c91c, RGB: (229, 201, 28); HEX: #f06747, RGB: (240, 103, 71); HEX: #274b6c, RGB: (39, 75, 108)

HEX: #61659c, RGB: (97, 101, 156); HEX: #9c8cc4, RGB: (156, 140, 196); HEX: #3f5173, RGB: (63, 81, 115)

Simplified version of palette colors

Tint of gold, Tint of tomato, Tint of darkslateblue, Tint of slateblue, Shade of mediumpurple, Shade of darkslateblue

Color scheme was created by colorswall

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Colors codes in palette

Cardboard box branded branding palette color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.