Logo branding brand identity modern palette

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Created at 02/29/2020 04:00

The palette consists of Light, Semi dark colors. Accent colors #04ebbb and #068e7c. Palette has Cool colors temperature.

By lightness, this palette runs from #4C6478 (darkest) to #C5DADB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 40°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04EBBB, #068E7C, #4C6478, #69828E, #72E9D1, #C5DADB

Palette Logo branding brand identity modern palette combines 6 color codes:

HEX: #04ebbb, RGB: (4, 235, 187); HEX: #72e9d1, RGB: (114, 233, 209); HEX: #068e7c, RGB: (6, 142, 124)

HEX: #69828e, RGB: (105, 130, 142); HEX: #c5dadb, RGB: (197, 218, 219); HEX: #4c6478, RGB: (76, 100, 120)

Simplified version of palette colors

Shade of Aquamarine, Tint of Turquoise, Tint of Dark Cyan, Shade of Slate Gray, Tint of Light Blue, Shade of Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo branding brand identity modern palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04ebbb	#04ebbb	RGB(4, 235, 187)	—	—
#72e9d1	#72e9d1	RGB(114, 233, 209)	—	—
#068e7c	#068e7c	RGB(6, 142, 124)	—	—
#69828e	#69828e	RGB(105, 130, 142)	—	—
#c5dadb	#c5dadb	RGB(197, 218, 219)	—	—
#4c6478	#4c6478	RGB(76, 100, 120)	—	—

6 color pairs have low contrast and need improvement which may impact readability.