Buffalo Wild Wings brand colors

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Created at 08/01/2019 08:31

The palette consists of Light, Dark colors. Accent colors Shining Gold #ffd200 and #aaaaa9. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 75% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (3 of 4).

HEX codes (sorted): #000000, #AAAAA9, #FFD200, #FFFFFF

Palette Buffalo Wild Wings brand colors combines 4 color codes:

HEX: #ffd200, RGB: (255, 210, 0); HEX: #aaaaa9, RGB: (170, 170, 169); HEX: #000000, RGB: (0, 0, 0)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of gold, Tint of darkgrey, Black, White

Color scheme was created by colorswall

Color codes in palette

Buffalo Wild Wings brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffd200	#ffd200	RGB(255, 210, 0)	—	Shining Gold
#aaaaa9	#aaaaa9	RGB(170, 170, 169)	—	—
#000000	#000000	RGB(0, 0, 0)	—	Black
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#ffd200	#aaaaa9	1.6
#ffd200	#ffffff	1.45