Brand design branding logo for sale identity colors

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Created at 03/01/2020 08:09

The palette consists of Semi dark, Light, Dark colors. Accent colors #fce4db and #2c2c74. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2C2C74 (darkest) to #FCE4DB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 136° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C2C74, #31307D, #444474, #6F6899, #C4ACB4, #FCE4DB

Palette Brand design branding logo for sale identity colors combines 6 color codes:

HEX: #31307d, RGB: (49, 48, 125); HEX: #fce4db, RGB: (252, 228, 219); HEX: #2c2c74, RGB: (44, 44, 116)

HEX: #6f6899, RGB: (111, 104, 153); HEX: #c4acb4, RGB: (196, 172, 180); HEX: #444474, RGB: (68, 68, 116)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Misty Rose, Tint of Midnight Blue, Tint of Slate Blue, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand design branding logo for sale identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#31307d	#31307d	RGB(49, 48, 125)	—	—
#fce4db	#fce4db	RGB(252, 228, 219)	—	—
#2c2c74	#2c2c74	RGB(44, 44, 116)	—	—
#6f6899	#6f6899	RGB(111, 104, 153)	—	—
#c4acb4	#c4acb4	RGB(196, 172, 180)	—	—
#444474	#444474	RGB(68, 68, 116)	—	—

5 color pairs have low contrast and need improvement which may impact readability.