Design print logo brand identity colors palette

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Created at 03/01/2020 15:57

The palette consists of Light, Dark, Semi dark colors. Accent colors #14f0e2 and #fb7c7c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #660B7E (darkest) to #14F0E2 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14F0E2, #660B7E, #710C8C, #8A56A9, #A474AC, #FB7C7C

Palette Design print logo brand identity colors palette combines 6 color codes:

HEX: #14f0e2, RGB: (20, 240, 226); HEX: #fb7c7c, RGB: (251, 124, 124); HEX: #660b7e, RGB: (102, 11, 126)

HEX: #8a56a9, RGB: (138, 86, 169); HEX: #a474ac, RGB: (164, 116, 172); HEX: #710c8c, RGB: (113, 12, 140)

Simplified version of palette colors

Shade of Turquoise, Tint of Light Coral, Shade of Purple, Tint of Dark Orchid, Tint of Medium Orchid, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Design print logo brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14f0e2	#14f0e2	RGB(20, 240, 226)	—	—
#fb7c7c	#fb7c7c	RGB(251, 124, 124)	—	—
#660b7e	#660b7e	RGB(102, 11, 126)	—	—
#8a56a9	#8a56a9	RGB(138, 86, 169)	—	—
#a474ac	#a474ac	RGB(164, 116, 172)	—	—
#710c8c	#710c8c	RGB(113, 12, 140)	—	—

5 color pairs have low contrast and need improvement which may impact readability.