Figma ui logo branding palette

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Created at 03/01/2020 16:03

The palette consists of Light, Semi dark colors. Accent colors #04c98c and #64442c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #64442C (darkest) to #B2ECDC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04C98C, #08648C, #64442C, #6496AC, #B2ECDC, #CCACAC

Palette Figma ui logo branding palette combines 6 color codes:

HEX: #04c98c, RGB: (4, 201, 140); HEX: #b2ecdc, RGB: (178, 236, 220); HEX: #08648c, RGB: (8, 100, 140)

HEX: #6496ac, RGB: (100, 150, 172); HEX: #ccacac, RGB: (204, 172, 172); HEX: #64442c, RGB: (100, 68, 44)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Pale Turquoise, Shade of Steel Blue, Tint of Light Slate Gray, Tint of Rosy Brown, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Figma ui logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04c98c	#04c98c	RGB(4, 201, 140)	—	—
#b2ecdc	#b2ecdc	RGB(178, 236, 220)	—	—
#08648c	#08648c	RGB(8, 100, 140)	—	—
#6496ac	#6496ac	RGB(100, 150, 172)	—	—
#ccacac	#ccacac	RGB(204, 172, 172)	—	—
#64442c	#64442c	RGB(100, 68, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.