Branding symbol logo mark colours

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Created at 03/01/2020 17:25

The palette consists of Light, Semi dark colors. Accent colors #bcbcbc and Cerebral Grey #cccccc. Palette has Neutral colors temperature.

By lightness, this palette runs from #424242 (darkest) to #CCCCCC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #424242, #444444, #7C7C7C, #7F7F7F, #BCBCBC, #CCCCCC

Palette Branding symbol logo mark colours combines 6 color codes:

HEX: #7f7f7f, RGB: (127, 127, 127); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #424242, RGB: (66, 66, 66)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #cccccc, RGB: (204, 204, 204); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dark Slate Gray, Shade of Grey, Shade of Light Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding symbol logo mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7f7f7f	#7f7f7f	RGB(127, 127, 127)	—	Gray50
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#424242	#424242	RGB(66, 66, 66)	—	Black Panther
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#cccccc	#cccccc	RGB(204, 204, 204)	—	Cerebral Grey
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

3 color pairs have low contrast and need improvement which may impact readability.