Illustrator illustration branding brand identity colours

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Created at 03/02/2020 13:07

The palette consists of Light, Semi dark colors. Accent colors #f2ea1b and #6aa8e5. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #343F29 (darkest) to #F2EA1B (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #343F29, #6AA8E5, #88AC5C, #8ABC79, #948414, #F2EA1B

Palette Illustrator illustration branding brand identity colours combines 6 color codes:

HEX: #f2ea1b, RGB: (242, 234, 27); HEX: #6aa8e5, RGB: (106, 168, 229); HEX: #948414, RGB: (148, 132, 20)

HEX: #88ac5c, RGB: (136, 172, 92); HEX: #8abc79, RGB: (138, 188, 121); HEX: #343f29, RGB: (52, 63, 41)

Simplified version of palette colors

Shade of Yellow, Tint of Cornflower Blue, Tint of Olive, Shade of Dark Sea Green, Shade of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustrator illustration branding brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2ea1b	#f2ea1b	RGB(242, 234, 27)	—	—
#6aa8e5	#6aa8e5	RGB(106, 168, 229)	—	—
#948414	#948414	RGB(148, 132, 20)	—	—
#88ac5c	#88ac5c	RGB(136, 172, 92)	—	—
#8abc79	#8abc79	RGB(138, 188, 121)	—	—
#343f29	#343f29	RGB(52, 63, 41)	—	—

8 color pairs have low contrast and need improvement which may impact readability.