Design ecommerce userexperience userexperiencedesign palette

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Created at 03/02/2020 13:43

The palette consists of Light, Dark colors. Accent colors #f4fcf9 and #741410. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #1B3231 (darkest) to #F4FCF9 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1B3231, #741410, #A8844F, #C46C44, #D2C1BC, #F4FCF9

Palette Design ecommerce userexperience userexperiencedesign palette combines 6 color codes:

HEX: #c46c44, RGB: (196, 108, 68); HEX: #f4fcf9, RGB: (244, 252, 249); HEX: #741410, RGB: (116, 20, 16)

HEX: #a8844f, RGB: (168, 132, 79); HEX: #d2c1bc, RGB: (210, 193, 188); HEX: #1b3231, RGB: (27, 50, 49)

Simplified version of palette colors

Tint of Chocolate, Shade of Mint Cream, Tint of Maroon, Tint of Dark Goldenrod, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design ecommerce userexperience userexperiencedesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c46c44	#c46c44	RGB(196, 108, 68)	—	—
#f4fcf9	#f4fcf9	RGB(244, 252, 249)	—	—
#741410	#741410	RGB(116, 20, 16)	—	—
#a8844f	#a8844f	RGB(168, 132, 79)	—	—
#d2c1bc	#d2c1bc	RGB(210, 193, 188)	—	—
#1b3231	#1b3231	RGB(27, 50, 49)	—	—

4 color pairs have low contrast and need improvement which may impact readability.