Landing page concept branding 2020 illustration colours

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Created at 03/02/2020 16:05

The palette consists of Light, Semi dark colors. Accent colors #fbe394 and #20b7a8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4B3049 (darkest) to #FBE394 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #20B7A8, #4B3049, #975C47, #E6D4CA, #F2610D, #FBE394

Palette Landing page concept branding 2020 illustration colours combines 6 color codes:

HEX: #f2610d, RGB: (242, 97, 13); HEX: #fbe394, RGB: (251, 227, 148); HEX: #20b7a8, RGB: (32, 183, 168)

HEX: #975c47, RGB: (151, 92, 71); HEX: #e6d4ca, RGB: (230, 212, 202); HEX: #4b3049, RGB: (75, 48, 73)

Simplified version of palette colors

Tint of Orange Red, Tint of Khaki, Tint of Light Sea Green, Tint of Sienna, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Landing page concept branding 2020 illustration colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2610d	#f2610d	RGB(242, 97, 13)	—	—
#fbe394	#fbe394	RGB(251, 227, 148)	—	—
#20b7a8	#20b7a8	RGB(32, 183, 168)	—	—
#975c47	#975c47	RGB(151, 92, 71)	—	—
#e6d4ca	#e6d4ca	RGB(230, 212, 202)	—	—
#4b3049	#4b3049	RGB(75, 48, 73)	—	—

5 color pairs have low contrast and need improvement which may impact readability.