Identity graphic-design vector logotype

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Created at 03/02/2020 16:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #d4bd39 and #142c44. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #142C44 (darkest) to #D6CC60 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #142C44, #686F41, #74828D, #CCC692, #D4BD39, #D6CC60

Palette Identity graphic-design vector logotype combines 6 color codes:

HEX: #d4bd39, RGB: (212, 189, 57); HEX: #d6cc60, RGB: (214, 204, 96); HEX: #142c44, RGB: (20, 44, 68)

HEX: #74828d, RGB: (116, 130, 141); HEX: #ccc692, RGB: (204, 198, 146); HEX: #686f41, RGB: (104, 111, 65)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Khaki, Tint of Midnight Blue, Tint of Slate Gray, Tint of Dark Khaki, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Identity graphic-design vector logotype color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d4bd39	#d4bd39	RGB(212, 189, 57)	—	—
#d6cc60	#d6cc60	RGB(214, 204, 96)	—	—
#142c44	#142c44	RGB(20, 44, 68)	—	—
#74828d	#74828d	RGB(116, 130, 141)	—	—
#ccc692	#ccc692	RGB(204, 198, 146)	—	—
#686f41	#686f41	RGB(104, 111, 65)	—	—

4 color pairs have low contrast and need improvement which may impact readability.