Dairy Queen brand colors

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Created at 08/02/2019 07:39

The palette consists of Light, Semi dark colors. Accent colors #007ac1 and #f9aa53. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #007AC1 (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 75% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (2 of 4).

HEX codes (sorted): #007AC1, #EE3E42, #F9AA53, #FFFFFF

Palette Dairy Queen brand colors combines 4 color codes:

HEX: #ee3e42, RGB: (238, 62, 66); HEX: #007ac1, RGB: (0, 122, 193); HEX: #f9aa53, RGB: (249, 170, 83)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Indian Red, Shade of Steel Blue, Tint of Sandy Brown, White

Color scheme was created by colorswall

Color codes in palette

Dairy Queen brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee3e42	#ee3e42	RGB(238, 62, 66)	—	—
#007ac1	#007ac1	RGB(0, 122, 193)	—	—
#f9aa53	#f9aa53	RGB(249, 170, 83)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#ee3e42	#007ac1	1.18
#f9aa53	#ffffff	1.92