Created at 03/04/2020 16:05

Visual identity branding vector type hex colors

The palette consists of Light, Dark colors. Accent colors #30a3d6 and #f3a4b4. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #1C396D (darkest) to #F3A4B4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1C396D, #2C2C5E, #30A3D6, #8E6684, #C59FB3, #F3A4B4

Palette Visual identity branding vector type hex colors has combination of 6 codes colors:

HEX: #30a3d6, RGB: (48, 163, 214); HEX: #f3a4b4, RGB: (243, 164, 180); HEX: #1c396d, RGB: (28, 57, 109)

HEX: #8e6684, RGB: (142, 102, 132); HEX: #c59fb3, RGB: (197, 159, 179); HEX: #2c2c5e, RGB: (44, 44, 94)

Simplified version of palette colors

Tint of deepskyblue, Tint of lightpink, Tint of darkslateblue, Shade of mediumvioletred, Tint of thistle, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Visual identity branding vector type hex colors color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.