Visual identity branding vector type hex colors

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Created at 03/04/2020 16:05

The palette consists of Light, Semi dark, Dark colors. Accent colors #30a3d6 and #f3a4b4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C2C5E (darkest) to #F3A4B4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C396D, #2C2C5E, #30A3D6, #8E6684, #C59FB3, #F3A4B4

Palette Visual identity branding vector type hex colors combines 6 color codes:

HEX: #30a3d6, RGB: (48, 163, 214); HEX: #f3a4b4, RGB: (243, 164, 180); HEX: #1c396d, RGB: (28, 57, 109)

HEX: #8e6684, RGB: (142, 102, 132); HEX: #c59fb3, RGB: (197, 159, 179); HEX: #2c2c5e, RGB: (44, 44, 94)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Light Pink, Shade of Dark Slate Blue, Tint of Medium Violet Red, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Visual identity branding vector type hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#30a3d6	#30a3d6	RGB(48, 163, 214)	—	—
#f3a4b4	#f3a4b4	RGB(243, 164, 180)	—	—
#1c396d	#1c396d	RGB(28, 57, 109)	—	—
#8e6684	#8e6684	RGB(142, 102, 132)	—	—
#c59fb3	#c59fb3	RGB(197, 159, 179)	—	—
#2c2c5e	#2c2c5e	RGB(44, 44, 94)	—	—

5 color pairs have low contrast and need improvement which may impact readability.