Lettering letter m blue brand identity

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Created at 03/04/2020 17:52

The palette consists of Dark, Light colors. Accent colors #0404cc and #020296. Palette has Cool colors temperature.

By lightness, this palette runs from #030395 (darkest) to #B4B4CD (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #020296, #030395, #0404C4, #0404CC, #A49CEE, #B4B4CD

Palette Lettering letter m blue brand identity combines 6 color codes:

HEX: #0404cc, RGB: (4, 4, 204); HEX: #a49cee, RGB: (164, 156, 238); HEX: #0404c4, RGB: (4, 4, 196)

HEX: #020296, RGB: (2, 2, 150); HEX: #b4b4cd, RGB: (180, 180, 205); HEX: #030395, RGB: (3, 3, 149)

Simplified version of palette colors

Tint of Medium Blue, Shade of Light Steel Blue, Tint of Medium Blue, Tint of Dark Blue, Shade of Light Steel Blue, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Lettering letter m blue brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0404cc	#0404cc	RGB(4, 4, 204)	—	—
#a49cee	#a49cee	RGB(164, 156, 238)	—	—
#0404c4	#0404c4	RGB(4, 4, 196)	—	—
#020296	#020296	RGB(2, 2, 150)	—	—
#b4b4cd	#b4b4cd	RGB(180, 180, 205)	—	—
#030395	#030395	RGB(3, 3, 149)	—	—

7 color pairs have low contrast and need improvement which may impact readability.