Print warm branding identity colours

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Created at 03/04/2020 18:09

The palette consists of Light, Dark colors. Accent colors #97ccaf and #941304. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #8F1304 (darkest) to #F6CA9F (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #8F1304, #941304, #97CCAF, #E0C9D0, #F6CA9F, #F8B007

Palette Print warm branding identity colours combines 6 color codes:

HEX: #f8b007, RGB: (248, 176, 7); HEX: #f6ca9f, RGB: (246, 202, 159); HEX: #8f1304, RGB: (143, 19, 4)

HEX: #97ccaf, RGB: (151, 204, 175); HEX: #e0c9d0, RGB: (224, 201, 208); HEX: #941304, RGB: (148, 19, 4)

Simplified version of palette colors

Tint of Orange, Shade of Peach Puff, Tint of Dark Red, Tint of Dark Sea Green, Tint of Thistle, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Print warm branding identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8b007	#f8b007	RGB(248, 176, 7)	—	—
#f6ca9f	#f6ca9f	RGB(246, 202, 159)	—	—
#8f1304	#8f1304	RGB(143, 19, 4)	—	—
#97ccaf	#97ccaf	RGB(151, 204, 175)	—	—
#e0c9d0	#e0c9d0	RGB(224, 201, 208)	—	—
#941304	#941304	RGB(148, 19, 4)	—	—

7 color pairs have low contrast and need improvement which may impact readability.