Branding illustrator blue design colors

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Created at 03/04/2020 19:38

The palette consists of Light, Semi dark colors. Accent colors #17ccf9 and #087a90. Palette has Cool colors temperature.

By lightness, this palette runs from #0C3C78 (darkest) to #7BE3F7 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #087A90, #0C3C78, #17CCF9, #244450, #548894, #7BE3F7

Palette Branding illustrator blue design colors combines 6 color codes:

HEX: #17ccf9, RGB: (23, 204, 249); HEX: #7be3f7, RGB: (123, 227, 247); HEX: #0c3c78, RGB: (12, 60, 120)

HEX: #548894, RGB: (84, 136, 148); HEX: #087a90, RGB: (8, 122, 144); HEX: #244450, RGB: (36, 68, 80)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sky Blue, Shade of Dark Slate Blue, Shade of Cadet Blue, Tint of Teal, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding illustrator blue design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17ccf9	#17ccf9	RGB(23, 204, 249)	—	—
#7be3f7	#7be3f7	RGB(123, 227, 247)	—	—
#0c3c78	#0c3c78	RGB(12, 60, 120)	—	—
#548894	#548894	RGB(84, 136, 148)	—	—
#087a90	#087a90	RGB(8, 122, 144)	—	—
#244450	#244450	RGB(36, 68, 80)	—	—

3 color pairs have low contrast and need improvement which may impact readability.