Fundraiser nature icon branding palette

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Created at 03/04/2020 22:09

The palette consists of Light, Semi dark colors. Accent colors #8cb414 and #6b890f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #677A1E (darkest) to #D4E494 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #677A1E, #687C1C, #6B890F, #8CB414, #A4C42D, #D4E494

Palette Fundraiser nature icon branding palette combines 6 color codes:

HEX: #a4c42d, RGB: (164, 196, 45); HEX: #d4e494, RGB: (212, 228, 148); HEX: #8cb414, RGB: (140, 180, 20)

HEX: #687c1c, RGB: (104, 124, 28); HEX: #677a1e, RGB: (103, 122, 30); HEX: #6b890f, RGB: (107, 137, 15)

Simplified version of palette colors

Shade of Yellow Green, Shade of Pale Goldenrod, Shade of Yellow Green, Shade of Olive Drab, Shade of Olive, Shade of Olive Drab

Color scheme was created by colorswall

Color codes in palette

Fundraiser nature icon branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a4c42d	#a4c42d	RGB(164, 196, 45)	—	—
#d4e494	#d4e494	RGB(212, 228, 148)	—	—
#8cb414	#8cb414	RGB(140, 180, 20)	—	—
#687c1c	#687c1c	RGB(104, 124, 28)	—	—
#677a1e	#677a1e	RGB(103, 122, 30)	—	—
#6b890f	#6b890f	RGB(107, 137, 15)	—	—

9 color pairs have low contrast and need improvement which may impact readability.