Clothing script packaging branding colors

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Created at 03/04/2020 23:01

The palette consists of Light, Semi dark colors. Accent colors #948cf7 and #66542a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #66542A (darkest) to #BD9DB1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #66542A, #715F3B, #948C5C, #948CF7, #BD9DB1, #EA3B33

Palette Clothing script packaging branding colors combines 6 color codes:

HEX: #ea3b33, RGB: (234, 59, 51); HEX: #948cf7, RGB: (148, 140, 247); HEX: #66542a, RGB: (102, 84, 42)

HEX: #948c5c, RGB: (148, 140, 92); HEX: #bd9db1, RGB: (189, 157, 177); HEX: #715f3b, RGB: (113, 95, 59)

Simplified version of palette colors

Tint of Red, Tint of Medium Purple, Tint of Saddle Brown, Tint of Olive, Shade of Thistle, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Clothing script packaging branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ea3b33	#ea3b33	RGB(234, 59, 51)	—	—
#948cf7	#948cf7	RGB(148, 140, 247)	—	—
#66542a	#66542a	RGB(102, 84, 42)	—	—
#948c5c	#948c5c	RGB(148, 140, 92)	—	—
#bd9db1	#bd9db1	RGB(189, 157, 177)	—	—
#715f3b	#715f3b	RGB(113, 95, 59)	—	—

10 color pairs have low contrast and need improvement which may impact readability.