Logo design branding relay palette

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Created at 03/05/2020 16:26

The palette consists of Light, Semi dark colors. Accent colors #7c5cfb and #7e6cf9. Palette has Cool colors temperature.

By lightness, this palette runs from #5D3B82 (darkest) to #C4A1D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 55°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #5D3B82, #68699E, #7C5CFB, #7E6CF9, #86538C, #C4A1D6

Palette Logo design branding relay palette combines 6 color codes:

HEX: #7c5cfb, RGB: (124, 92, 251); HEX: #7e6cf9, RGB: (126, 108, 249); HEX: #5d3b82, RGB: (93, 59, 130)

HEX: #68699e, RGB: (104, 105, 158); HEX: #c4a1d6, RGB: (196, 161, 214); HEX: #86538c, RGB: (134, 83, 140)

Simplified version of palette colors

Shade of Medium Slate Blue, Tint of Medium Slate Blue, Tint of Dark Slate Blue, Tint of Slate Blue, Shade of Plum, Tint of Dark Magenta

Color scheme was created by colorswall

Color codes in palette

Logo design branding relay palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c5cfb	#7c5cfb	RGB(124, 92, 251)	—	—
#7e6cf9	#7e6cf9	RGB(126, 108, 249)	—	—
#5d3b82	#5d3b82	RGB(93, 59, 130)	—	—
#68699e	#68699e	RGB(104, 105, 158)	—	—
#c4a1d6	#c4a1d6	RGB(196, 161, 214)	—	—
#86538c	#86538c	RGB(134, 83, 140)	—	—

11 color pairs have low contrast and need improvement which may impact readability.