Letter design icon branding palette

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Created at 03/05/2020 16:42

The palette consists of Light, Semi dark colors. Accent colors #10eec2 and #087b64. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #424A3D (darkest) to #D4FCF4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #087B64, #10EEC2, #424A3D, #748C7C, #ADD1C9, #D4FCF4

Palette Letter design icon branding palette combines 6 color codes:

HEX: #10eec2, RGB: (16, 238, 194); HEX: #d4fcf4, RGB: (212, 252, 244); HEX: #087b64, RGB: (8, 123, 100)

HEX: #748c7c, RGB: (116, 140, 124); HEX: #add1c9, RGB: (173, 209, 201); HEX: #424a3d, RGB: (66, 74, 61)

Simplified version of palette colors

Shade of aquamarine, Shade of lightcyan, Shade of Teal, Shade of cadetblue, Shade of powderblue, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Letter design icon branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#10eec2	#10eec2	RGB(16, 238, 194)	—	—
#d4fcf4	#d4fcf4	RGB(212, 252, 244)	—	—
#087b64	#087b64	RGB(8, 123, 100)	—	—
#748c7c	#748c7c	RGB(116, 140, 124)	—	—
#add1c9	#add1c9	RGB(173, 209, 201)	—	—
#424a3d	#424a3d	RGB(66, 74, 61)	—	—

5 color pairs have low contrast and need improvement which may impact readability.