Branding vector icon logo palette

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Created at 03/05/2020 21:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #ef5c5a and #780d0b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #780D0B (darkest) to #B9E39F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 96°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3C4434, #780D0B, #83AD64, #B9E39F, #CDBCAA, #EF5C5A

Palette Branding vector icon logo palette combines 6 color codes:

HEX: #ef5c5a, RGB: (239, 92, 90); HEX: #b9e39f, RGB: (185, 227, 159); HEX: #780d0b, RGB: (120, 13, 11)

HEX: #83ad64, RGB: (131, 173, 100); HEX: #cdbcaa, RGB: (205, 188, 170); HEX: #3c4434, RGB: (60, 68, 52)

Simplified version of palette colors

Tint of Indian Red, Tint of Light Green, Tint of Maroon, Shade of Dark Sea Green, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding vector icon logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ef5c5a	#ef5c5a	RGB(239, 92, 90)	—	—
#b9e39f	#b9e39f	RGB(185, 227, 159)	—	—
#780d0b	#780d0b	RGB(120, 13, 11)	—	—
#83ad64	#83ad64	RGB(131, 173, 100)	—	—
#cdbcaa	#cdbcaa	RGB(205, 188, 170)	—	—
#3c4434	#3c4434	RGB(60, 68, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.