Brand identity design modern logo typography colours

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Created at 03/06/2020 13:41

The palette consists of Light, Dark colors. Accent colors #e42e54 and #87112a. Palette has Warm colors temperature.

By lightness, this palette runs from #2C1414 (darkest) to #DCC0C4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #2C1414, #5C172C, #87112A, #DCC0C4, #E42E54, #E68992

Palette Brand identity design modern logo typography colours combines 6 color codes:

HEX: #e42e54, RGB: (228, 46, 84); HEX: #e68992, RGB: (230, 137, 146); HEX: #5c172c, RGB: (92, 23, 44)

HEX: #87112a, RGB: (135, 17, 42); HEX: #dcc0c4, RGB: (220, 192, 196); HEX: #2c1414, RGB: (44, 20, 20)

Simplified version of palette colors

Tint of Crimson, Tint of Light Coral, Tint of Maroon, Shade of Brown, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity design modern logo typography colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e42e54	#e42e54	RGB(228, 46, 84)	—	—
#e68992	#e68992	RGB(230, 137, 146)	—	—
#5c172c	#5c172c	RGB(92, 23, 44)	—	—
#87112a	#87112a	RGB(135, 17, 42)	—	—
#dcc0c4	#dcc0c4	RGB(220, 192, 196)	—	—
#2c1414	#2c1414	RGB(44, 20, 20)	—	—

5 color pairs have low contrast and need improvement which may impact readability.