Branding design graphic minimalist packaging

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Created at 03/06/2020 16:18

The palette consists of Light, Semi dark colors. Accent colors #5a3e2a and #acacc4. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #403E4E (darkest) to #D4B8A3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 28% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #403E4E, #5A3E2A, #AB8367, #ACACC4, #BC9070, #D4B8A3

Palette Branding design graphic minimalist packaging combines 6 color codes:

HEX: #bc9070, RGB: (188, 144, 112); HEX: #d4b8a3, RGB: (212, 184, 163); HEX: #5a3e2a, RGB: (90, 62, 42)

HEX: #ab8367, RGB: (171, 131, 103); HEX: #acacc4, RGB: (172, 172, 196); HEX: #403e4e, RGB: (64, 62, 78)

Simplified version of palette colors

Tint of Peru, Tint of Tan, Shade of Saddle Brown, Shade of Peru, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding design graphic minimalist packaging color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc9070	#bc9070	RGB(188, 144, 112)	—	—
#d4b8a3	#d4b8a3	RGB(212, 184, 163)	—	—
#5a3e2a	#5a3e2a	RGB(90, 62, 42)	—	—
#ab8367	#ab8367	RGB(171, 131, 103)	—	—
#acacc4	#acacc4	RGB(172, 172, 196)	—	—
#403e4e	#403e4e	RGB(64, 62, 78)	—	—

7 color pairs have low contrast and need improvement which may impact readability.