Design branding concept ui hex colors

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Created at 03/07/2020 20:21

The palette consists of Semi dark, Light colors. Accent colors #a4c1e3 and #3a5ba4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #404249 (darkest) to #A4C1E3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3A5BA4, #404249, #486BB3, #4A5F8A, #969C9C, #A4C1E3

Palette Design branding concept ui hex colors combines 6 color codes:

HEX: #486bb3, RGB: (72, 107, 179); HEX: #a4c1e3, RGB: (164, 193, 227); HEX: #3a5ba4, RGB: (58, 91, 164)

HEX: #4a5f8a, RGB: (74, 95, 138); HEX: #969c9c, RGB: (150, 156, 156); HEX: #404249, RGB: (64, 66, 73)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Royal Blue, Shade of Royal Blue, Shade of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design branding concept ui hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#486bb3	#486bb3	RGB(72, 107, 179)	—	—
#a4c1e3	#a4c1e3	RGB(164, 193, 227)	—	—
#3a5ba4	#3a5ba4	RGB(58, 91, 164)	—	—
#4a5f8a	#4a5f8a	RGB(74, 95, 138)	—	—
#969c9c	#969c9c	RGB(150, 156, 156)	—	—
#404249	#404249	RGB(64, 66, 73)	—	—

8 color pairs have low contrast and need improvement which may impact readability.