Web ui branding hex colors

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Created at 03/08/2020 08:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #f9ba1e and #b4f4fc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0B2C3C (darkest) to #B4F4FC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B2C3C, #375055, #548694, #8BC3CC, #B4F4FC, #F9BA1E

Palette Web ui branding hex colors combines 6 color codes:

HEX: #f9ba1e, RGB: (249, 186, 30); HEX: #b4f4fc, RGB: (180, 244, 252); HEX: #0b2c3c, RGB: (11, 44, 60)

HEX: #548694, RGB: (84, 134, 148); HEX: #8bc3cc, RGB: (139, 195, 204); HEX: #375055, RGB: (55, 80, 85)

Simplified version of palette colors

Tint of Goldenrod, Tint of Pale Turquoise, Tint of Midnight Blue, Shade of Cadet Blue, Shade of Sky Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Web ui branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9ba1e	#f9ba1e	RGB(249, 186, 30)	—	—
#b4f4fc	#b4f4fc	RGB(180, 244, 252)	—	—
#0b2c3c	#0b2c3c	RGB(11, 44, 60)	—	—
#548694	#548694	RGB(84, 134, 148)	—	—
#8bc3cc	#8bc3cc	RGB(139, 195, 204)	—	—
#375055	#375055	RGB(55, 80, 85)	—	—

4 color pairs have low contrast and need improvement which may impact readability.