Brand mark logo designer development logotype colors palette

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Created at 03/08/2020 09:23

The palette consists of Light, Semi dark colors. Accent colors #046b94 and #535353. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #535353 (darkest) to #14EAF0 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 40°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #046B94, #14EAF0, #4DC2FA, #535353, #6079B3, #A0BCD3

Palette Brand mark logo designer development logotype colors palette combines 6 color codes:

HEX: #14eaf0, RGB: (20, 234, 240); HEX: #4dc2fa, RGB: (77, 194, 250); HEX: #046b94, RGB: (4, 107, 148)

HEX: #6079b3, RGB: (96, 121, 179); HEX: #a0bcd3, RGB: (160, 188, 211); HEX: #535353, RGB: (83, 83, 83)

Simplified version of palette colors

Shade of Cyan, Tint of Deep Sky Blue, Shade of Steel Blue, Tint of Royal Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand mark logo designer development logotype colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14eaf0	#14eaf0	RGB(20, 234, 240)	—	—
#4dc2fa	#4dc2fa	RGB(77, 194, 250)	—	—
#046b94	#046b94	RGB(4, 107, 148)	—	—
#6079b3	#6079b3	RGB(96, 121, 179)	—	—
#a0bcd3	#a0bcd3	RGB(160, 188, 211)	—	—
#535353	#535353	RGB(83, 83, 83)	—	—

6 color pairs have low contrast and need improvement which may impact readability.