Branding smart mark visual identity package colors

The palette consists of Light, Dark colors. Accent colors #fba55d and #1f2e3c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #1F2E3C (darkest) to #ACB4B4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #1F2E3C, #9D360A, #AAACB0, #ACB4B4, #F37B2A, #FBA55D

Palette Branding smart mark visual identity package colors has combination of 6 codes colors:

HEX: #f37b2a, RGB: (243, 123, 42); HEX: #fba55d, RGB: (251, 165, 93); HEX: #9d360a, RGB: (157, 54, 10)

HEX: #aaacb0, RGB: (170, 172, 176); HEX: #acb4b4, RGB: (172, 180, 180); HEX: #1f2e3c, RGB: (31, 46, 60)

Simplified version of palette colors

Shade of chocolate, Shade of sandybrown, Tint of saddlebrown, Shade of darkgrey, Shade of darkgrey, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding smart mark visual identity package colors color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.