Created at 03/08/2020 11:36

Social media ux writing brand identity palette

The palette consists of Light, Semi dark colors. Accent colors #fccc64 and #3f4e64. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #801D48 (darkest) to #FCCC64 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3F4E64, #55A158, #801D48, #BE96C4, #F7AF15, #FCCC64

Palette Social media ux writing brand identity palette combines 6 color codes:

HEX: #f7af15, RGB: (247, 175, 21); HEX: #fccc64, RGB: (252, 204, 100); HEX: #801d48, RGB: (128, 29, 72)

HEX: #55a158, RGB: (85, 161, 88); HEX: #be96c4, RGB: (190, 150, 196); HEX: #3f4e64, RGB: (63, 78, 100)

Simplified version of palette colors

Tint of Orange, Tint of gold, Tint of Purple, Shade of mediumseagreen, Shade of plum, Tint of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Social media ux writing brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f7af15	#f7af15	RGB(247, 175, 21)	—	—
#fccc64	#fccc64	RGB(252, 204, 100)	—	—
#801d48	#801d48	RGB(128, 29, 72)	—	—
#55a158	#55a158	RGB(85, 161, 88)	—	—
#be96c4	#be96c4	RGB(190, 150, 196)	—	—
#3f4e64	#3f4e64	RGB(63, 78, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.