Identity nonprofit rebrand logo colours

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Created at 03/08/2020 21:31

The palette consists of Light, Dark, Semi dark colors. Accent colors #db7252 and #fae5d5. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C284C (darkest) to #FAE5D5 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #4C2463, #4C284C, #659F69, #B8C5B9, #DB7252, #FAE5D5

Palette Identity nonprofit rebrand logo colours combines 6 color codes:

HEX: #db7252, RGB: (219, 114, 82); HEX: #fae5d5, RGB: (250, 229, 213); HEX: #4c2463, RGB: (76, 36, 99)

HEX: #659f69, RGB: (101, 159, 105); HEX: #b8c5b9, RGB: (184, 197, 185); HEX: #4c284c, RGB: (76, 40, 76)

Simplified version of palette colors

Shade of Tomato, Shade of Antique White, Tint of Indigo, Shade of Medium Sea Green, Shade of Silver, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Identity nonprofit rebrand logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#db7252	#db7252	RGB(219, 114, 82)	—	—
#fae5d5	#fae5d5	RGB(250, 229, 213)	—	—
#4c2463	#4c2463	RGB(76, 36, 99)	—	—
#659f69	#659f69	RGB(101, 159, 105)	—	—
#b8c5b9	#b8c5b9	RGB(184, 197, 185)	—	—
#4c284c	#4c284c	RGB(76, 40, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.