Design package logo branding hex colors

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Created at 03/09/2020 21:36

The palette consists of Semi dark, Light, Dark colors. Accent colors #4955b5 and #f3f3fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #262C5D (darkest) to #F3F3FC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 27°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #262C5D, #34335A, #4955B5, #707A93, #B3C1D4, #F3F3FC

Palette Design package logo branding hex colors combines 6 color codes:

HEX: #4955b5, RGB: (73, 85, 181); HEX: #f3f3fc, RGB: (243, 243, 252); HEX: #262c5d, RGB: (38, 44, 93)

HEX: #707a93, RGB: (112, 122, 147); HEX: #b3c1d4, RGB: (179, 193, 212); HEX: #34335a, RGB: (52, 51, 90)

Simplified version of palette colors

Shade of Slate Blue, Shade of Ghost White, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design package logo branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4955b5	#4955b5	RGB(73, 85, 181)	—	—
#f3f3fc	#f3f3fc	RGB(243, 243, 252)	—	—
#262c5d	#262c5d	RGB(38, 44, 93)	—	—
#707a93	#707a93	RGB(112, 122, 147)	—	—
#b3c1d4	#b3c1d4	RGB(179, 193, 212)	—	—
#34335a	#34335a	RGB(52, 51, 90)	—	—

4 color pairs have low contrast and need improvement which may impact readability.