Branding ui design web palette

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Created at 03/10/2020 07:28

The palette consists of Light, Semi dark colors. Accent colors #f4cc84 and #0c8461. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #493E43 (darkest) to #F4CC84 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C8461, #493E43, #659F94, #ACCBCC, #EC8354, #F4CC84

Palette Branding ui design web palette combines 6 color codes:

HEX: #ec8354, RGB: (236, 131, 84); HEX: #f4cc84, RGB: (244, 204, 132); HEX: #0c8461, RGB: (12, 132, 97)

HEX: #659f94, RGB: (101, 159, 148); HEX: #accbcc, RGB: (172, 203, 204); HEX: #493e43, RGB: (73, 62, 67)

Simplified version of palette colors

Shade of Coral, Shade of Navajo White, Shade of Sea Green, Tint of Cadet Blue, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding ui design web palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec8354	#ec8354	RGB(236, 131, 84)	—	—
#f4cc84	#f4cc84	RGB(244, 204, 132)	—	—
#0c8461	#0c8461	RGB(12, 132, 97)	—	—
#659f94	#659f94	RGB(101, 159, 148)	—	—
#accbcc	#accbcc	RGB(172, 203, 204)	—	—
#493e43	#493e43	RGB(73, 62, 67)	—	—

8 color pairs have low contrast and need improvement which may impact readability.