Design vi brand logo colors palette

0.5k

Created at 03/10/2020 11:49

The palette consists of Light, Semi dark, Dark colors. Accent colors #fbfab4 and #918f07. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #FBFAB4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0B7869, #0D8B79, #140C0C, #3CECD3, #918F07, #FBFAB4

Palette Design vi brand logo colors palette combines 6 color codes:

HEX: #3cecd3, RGB: (60, 236, 211); HEX: #fbfab4, RGB: (251, 250, 180); HEX: #0b7869, RGB: (11, 120, 105)

HEX: #0d8b79, RGB: (13, 139, 121); HEX: #918f07, RGB: (145, 143, 7); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Tint of Turquoise, Tint of Pale Goldenrod, Shade of Teal, Tint of Dark Cyan, Tint of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design vi brand logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cecd3	#3cecd3	RGB(60, 236, 211)	—	—
#fbfab4	#fbfab4	RGB(251, 250, 180)	—	—
#0b7869	#0b7869	RGB(11, 120, 105)	—	—
#0d8b79	#0d8b79	RGB(13, 139, 121)	—	—
#918f07	#918f07	RGB(145, 143, 7)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.