Logotype identity design brand agency hex colors

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Created at 03/10/2020 14:29

The palette consists of Light, Semi dark colors. Accent colors #44ccec and #74dcf4. Palette has Cool colors temperature.

By lightness, this palette runs from #2B4C4C (darkest) to #74DCF4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1E748C, #2B4C4C, #44CCEC, #5EACB4, #74DCF4, #A4CCCC

Palette Logotype identity design brand agency hex colors combines 6 color codes:

HEX: #44ccec, RGB: (68, 204, 236); HEX: #74dcf4, RGB: (116, 220, 244); HEX: #1e748c, RGB: (30, 116, 140)

HEX: #5eacb4, RGB: (94, 172, 180); HEX: #a4cccc, RGB: (164, 204, 204); HEX: #2b4c4c, RGB: (43, 76, 76)

Simplified version of palette colors

Shade of Sky Blue, Tint of Sky Blue, Tint of Teal, Tint of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logotype identity design brand agency hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44ccec	#44ccec	RGB(68, 204, 236)	—	—
#74dcf4	#74dcf4	RGB(116, 220, 244)	—	—
#1e748c	#1e748c	RGB(30, 116, 140)	—	—
#5eacb4	#5eacb4	RGB(94, 172, 180)	—	—
#a4cccc	#a4cccc	RGB(164, 204, 204)	—	—
#2b4c4c	#2b4c4c	RGB(43, 76, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.