Brand identity graphicdesign typogaphy minimalist logo colors

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Created at 03/10/2020 16:23

The palette consists of Dark, Light colors. Accent colors #330296 and #330296. Palette has Cool colors temperature.

By lightness, this palette runs from #2C0282 (darkest) to #A484FC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2A0395, #2C0282, #330296, #5404F4, #A484FC

Palette Brand identity graphicdesign typogaphy minimalist logo colors combines 6 color codes:

HEX: #5404f4, RGB: (84, 4, 244); HEX: #a484fc, RGB: (164, 132, 252); HEX: #2c0282, RGB: (44, 2, 130)

HEX: #330296, RGB: (51, 2, 150); HEX: #2a0395, RGB: (42, 3, 149); HEX: #330296, RGB: (51, 2, 150)

Simplified version of palette colors

Tint of Blue, Tint of Medium Purple, Tint of Navy, Tint of Dark Blue, Tint of Dark Blue, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity graphicdesign typogaphy minimalist logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5404f4	#5404f4	RGB(84, 4, 244)	—	—
#a484fc	#a484fc	RGB(164, 132, 252)	—	—
#2c0282	#2c0282	RGB(44, 2, 130)	—	—
#330296	#330296	RGB(51, 2, 150)	—	—
#2a0395	#2a0395	RGB(42, 3, 149)	—	—
#330296	#330296	RGB(51, 2, 150)	—	—

10 color pairs have low contrast and need improvement which may impact readability.