Corporate branding logo design colours

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Created at 03/11/2020 09:24

The palette consists of Light, Semi dark colors. Accent colors #2388fc and #026b82. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #026B82 (darkest) to #D8E4E5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 48°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #026B82, #04C9F4, #2388FC, #6C7474, #7C809E, #D8E4E5

Palette Corporate branding logo design colours combines 6 color codes:

HEX: #04c9f4, RGB: (4, 201, 244); HEX: #2388fc, RGB: (35, 136, 252); HEX: #026b82, RGB: (2, 107, 130)

HEX: #7c809e, RGB: (124, 128, 158); HEX: #d8e4e5, RGB: (216, 228, 229); HEX: #6c7474, RGB: (108, 116, 116)

Simplified version of palette colors

Tint of deepskyblue, Shade of dodgerblue, Shade of Teal, Tint of slategrey, Shade of azure, Tint of dimgrey

Color scheme was created by colorswall

Color codes in palette

Corporate branding logo design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04c9f4	#04c9f4	RGB(4, 201, 244)	—	—
#2388fc	#2388fc	RGB(35, 136, 252)	—	—
#026b82	#026b82	RGB(2, 107, 130)	—	—
#7c809e	#7c809e	RGB(124, 128, 158)	—	—
#d8e4e5	#d8e4e5	RGB(216, 228, 229)	—	—
#6c7474	#6c7474	RGB(108, 116, 116)	—	—

9 color pairs have low contrast and need improvement which may impact readability.