Craft beer package design branding colors

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Created at 03/11/2020 09:55

The palette consists of Light, Semi dark colors. Accent colors #084c37 and #524733. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #084C37 (darkest) to #85E0C1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 132° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #084C37, #524733, #5ABA85, #5FB0A3, #85E0C1, #C1BFBA

Palette Craft beer package design branding colors combines 6 color codes:

HEX: #5aba85, RGB: (90, 186, 133); HEX: #85e0c1, RGB: (133, 224, 193); HEX: #084c37, RGB: (8, 76, 55)

HEX: #5fb0a3, RGB: (95, 176, 163); HEX: #c1bfba, RGB: (193, 191, 186); HEX: #524733, RGB: (82, 71, 51)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Medium Aquamarine, Shade of Dark Slate Gray, Tint of Light Sea Green, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Craft beer package design branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5aba85	#5aba85	RGB(90, 186, 133)	—	—
#85e0c1	#85e0c1	RGB(133, 224, 193)	—	—
#084c37	#084c37	RGB(8, 76, 55)	—	—
#5fb0a3	#5fb0a3	RGB(95, 176, 163)	—	—
#c1bfba	#c1bfba	RGB(193, 191, 186)	—	—
#524733	#524733	RGB(82, 71, 51)	—	—

7 color pairs have low contrast and need improvement which may impact readability.