Illustration logodesign branding design logo mark colors palette

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Created at 03/11/2020 11:22

The palette consists of Light, Dark, Semi dark colors. Accent colors #e5502b and #1b243b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #1B243B (darkest) to #F6ECF4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #1B243B, #4C2C2C, #787279, #D4C4CD, #E5502B, #F6ECF4

Palette Illustration logodesign branding design logo mark colors palette combines 6 color codes:

HEX: #e5502b, RGB: (229, 80, 43); HEX: #f6ecf4, RGB: (246, 236, 244); HEX: #1b243b, RGB: (27, 36, 59)

HEX: #787279, RGB: (120, 114, 121); HEX: #d4c4cd, RGB: (212, 196, 205); HEX: #4c2c2c, RGB: (76, 44, 44)

Simplified version of palette colors

Tint of Orange Red, Shade of Lavender Blush, Tint of Midnight Blue, Tint of Dim Gray, Tint of Thistle, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Illustration logodesign branding design logo mark colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e5502b	#e5502b	RGB(229, 80, 43)	—	—
#f6ecf4	#f6ecf4	RGB(246, 236, 244)	—	—
#1b243b	#1b243b	RGB(27, 36, 59)	—	—
#787279	#787279	RGB(120, 114, 121)	—	—
#d4c4cd	#d4c4cd	RGB(212, 196, 205)	—	—
#4c2c2c	#4c2c2c	RGB(76, 44, 44)	—	—

3 color pairs have low contrast and need improvement which may impact readability.